The Dancing Guru - The premium lifestyle brand aimed at intelligent, irreverent men who take responsibility for their actions.
Initially the range will comprise of a capsule collection of natural and organic men’s grooming products inspired by Ayurveda, the ancient health wisdom of India. Whilst we are natural, we want a stylish, refined look but with a twist.
Audience: The primary customer is 25-50 man who likes to take care of himself and is style aware but not a style slave. He values quality over quantity. Enjoys cycling, music, socialising and also keeping up with current affairs. He cares about wider issues and does not care to spend his weekends watching talent shows but is aware enough to know it’s part of the culture. He is aware of our sense of oneness and responsibility but does not feel the need to proclaim it.
See this Pinterest Board to see the kind of thing we like. Not much on there yet.
Ultimately, "it's all going to be just fine" and rather than over think things, take time to find your joy through dance amongst other things. Metaphorically and literally speaking.