Garden Zone Guides
I am creating e-books for gardeners. I love gardening because it is relaxing and gives me the opportunity to be creative. The creativity springs from designing a garden plan and also from watching flowers grow and bloom from a small transplant, seed or bulb. I make researching garden planning easier by providing a set of e-books that put all of the information a gardener needs for planning at his or her fingertips.
The purpose of the books is to make planning easier by displaying the name, picture, and a few vital facts about each plant in one place. The books will be done in a series. Each set of books is targeted to gardeners in a particular USDA Zone. The USDA Zones help gardeners to understand what plants will thrive in their climate and which ones will not.
The target audience is gardeners who need a quick, reliable resource for garden planning. They will probably be people who have been gardening for 1-5 years.
I will be doing e-books on different categories of flowers for each USDA Zone. The idea of focusing on the plants that thrive in a particular zone is very important to the business because it allows gardeners to focus only on plants that will be successful in their climate.
I want my audience to see the logo and feel that the brand is accessible, reliable and smart.
I want them to see my product and feel that it will simplify their garden planning so they can spend more time SUCCESSFULLY gardening.
1. Gardening is usually a hobby, something that people do to relax, be creative and enjoy nature, so the logo should not be too corporate or staid, but it cannot look amateurish.
2. Because the guide is focused on zones, something relating to the zones should be referenced in the logo. This is what a USDA Zone Map looks like: http://www.pondplants1.com/zones.htm.
3. We are starting from a blank slate, so use whatever colors you like, but do reference the idea of zones.
3. You can get a look at a landing page for the product here: http://www.gardenzoneguides.com/7bulbsguide/
4. Examples of logos I like:
5. Examples of logos I do not like:
6. Please do not use any clip art or copywritten art in the logo that is not your own.
7. The files we require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)