Web friendly is a must. The Web Design will depend on how we can incorporate the logo into our site. Not for business cards and letterhead - this is just a product - not a company - and an online product at that. Something abstract, something that conveys a meaning of knowing what the "nsidescoop is" - something kind of playful, but serious enough not to be disregarded.
Needs to be simple.Twitter is a great example. Clean, easy to use in a variety of settings (even offline well). Something Web 2.0 - Don't want a bunch of ragged lines or photoshop filters in an effort to make up for lack of true design creativity. Simple, sexy, meaningful, memorable. The colors you chose will be important for our overall branding strategy - so needs at least one color (besides black).
The header for our website will very likely be a cityscape of some sort, so something that can tie into there. Need images for at least white and black backgrounds.
I think cursive fonts are cheesy. They may work for a neon sign, but not our logo.
'NsideScoop or NsideScoop - the ' doesn't matter much in the logo, unless you make it. Feel free to change the ordering of the capital letters - but have a reason why - (nsidescoop, Nsidescoop, nSideScoop, etc...)