We are a small mid-west architectural firm, established in 1916, that is currently expanding to provide services throughout the eastern half of the United States. We have registered architects in 18 states and are looking to provide a fresh image (a new website is currently in design) that states that we are an established and experienced firm, but that we are also progressive concerned with the aesthetic. Because the firm name has the name of the directors, we have been using the initials recently in all publications (psainc) because it reads easier and is not as hard to identify. For legal reasons, we need to have the firm name included with the logo.
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We are generally targeting new design clients, contractors and developers who are interested in working with an experienced design firm that comes off as progressive but professional. About 60% of our design work is in the restaurant field from Ohio to Florida. We want people who look at our logo and information to feel that it is professional, that we can be trusted, while at the same time, saying we are creative. The people we work with are construction or leasing managers from development companies, restaurant owners, or restaurant franchisees.
One of our concerns on any change in the logo is that because we are established, the logo should have some relationship with what we currently have, although we are open to fresh ideas. Our currently logo is generally black and white with yellow, although we are not tied to that color scheme. The logo needs to set us apart so our presentations are looked at to allow us to sell ourselves. The psa inc. should be part of the logo, and the Phillips/Sekanick Architects, inc and the architecture/planning/consulting, can be incorporated outside of the logo itself. Credibility, professionalism, and creativity needs to be part of the defining characteristics. This logo should also be easy to place on stationary, business cards, etc without looking too busy.