So, I've conceived everything from a silhouette of the actual Alamo building, with a flag proudly standing proud over the top, to much more abstract ideas not involving the building at all.
This logo has to be a beacon though, it is to be what the brand stands for. It needs to be abundantly clear what we are looking at.
Remember that 'Live Free or Die' flag?
Paul Revere's ride, boston tea party.
Some image (doesn't have to have historical context) that is stylized with the company name.
It basically personifies: Rally here (to this mark, to our logo) !
I guess I am getting a bit abstract here (but you artists are good at that right?)
I'm a 26 year old kid who is furious that people are treated as 'consumers' that government tries to run our lives, that the TSA scans all our shit at the airports, that no-one seems to be responsible for anything.
I think of this apparel company as a way to express the worlds frustration with where we are, and to hoist a battle flag, a symbol, that some of us are going to stand up to this insanity, put our feet down and make some big changes.
We need a rallying point, we need a X on our map to mark the spot.
The company is named after the battle of the Alamo, and I like that imagery. A group of dedicated, hard working average people standing up to others and living on as legends. Bring that to life.