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Abiturienta is a brand with a website and print publication that offers information and possibilities for dual studies. That means, the target group does their A-Level and is between 16 and 19 years. They are interested in information about a combination of studying and doing an apprenticeship. So Abiturienta presents on the one hand companies with their offers and on the other hand universities with their courses of studies.
Moreover the site gives information about topics like advantages and disadvantages of dual study, the application process, planning and organisation of dual study and time management. The website is actually still in progress, so the site layout should not be relevant for the logo design.
The Logo should activate the young target group, but it should be even so professional and respectable. It would be nice to have a remarkable sign or symbol, but that is not a must. We would like to use the Logo for diverse advertising material and for diverse situations.
It is important to think about the situation the target group is in. They have different possibilities to create their life and start their career. They just finished school, so they are absolutely free in their decisions. On the one hand they are independent on the other hand the situation is maybe daunting. They have to find their own way, maybe their first apartment aswell. So probably they will move to another city and find new friends. It is a very exciting stage of life.
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