FIRST HAVE A LOOK AT THE THREE STARS SCORE, THAT'S THE DIRECTION WE LIKE. We would like to get some more designs with a icon in front of the logo.
Again: mind the tagline instructions!
Express Purchase intent / Persuasion
Be Appealing and have Character
Uniqueness / Distinctiveness
Relevancy to our company
*** Our target market are construction (structural & civil) engineers. The values we want to communicate to them are:
- inspirational (our slogan has been in the past "Inspiring engineers to move limits")
*** Logo background must be white.
*** There's an extra constraint on the tagline from the company shareholder
* Modifiers should be under the logo and right-aligned with the logotype
* Modifier should be all UPPERCASE, Arial Regular
* A NEMETSCHEK COMPANY may only appear in black or Pantone Cool Grey 8C
* Modifiers should be 1/5 the height of a normal uppercase character in the logotype;
!!!Please read the the attachment (Brandguide_final.pdf, p8)!!!
The company logo ("SCIA" text part) will be used later on as an element for the creation of product logos (SCIA Engineer, SCIA Design Forms).
See our website: http://www.scia.net
There may not be a link to our existing logo you will find on our website!