What we are looking for:
We are looking for a logo that pleasing to the eye, not too complex and not too way overly simple. A logo that will be the signature study for future design students to come. We want something like google,apple, or a few other more, something that so simple but yet so profound and amazingly amazing.
We want a logo that's has a signature image, when people associate us,the first thing in their mind is your logo. Your creation. "the image". A image that's not too complex, not u-turns or arrows, no kiddy like drawing. A image where its simple, artistic and all at the smart time screams modern but professional.
We are looking for a logo that will appeal and attract the education hungry generation y's, a logo that's "cool" and not "out of date" "lame" ; at the same time attract the baby boomers or older audiences who realize that its time for them to updated their knowledge and skills, and a logo that doesnt scream "too young" "swag" "complexity" for them.
And most importantly a logo that is beyond a logo. We want a logo that we can use its "singature image" to recreate products, courses, camps, events etc all at the change of the color and shift of the words but that signature design nevertheless still remains. A logo like VIRGIN, that still always is there, be in Virgin Alantic, Virgin America, Virgin Mobile, Virgin Galatic, Virgin Music, Virgin Money, no matter what that signature image is still there.
And finally the fonts for the logo, has to be clean, smart , professional and presentable. :D
Want we want to see in submissions:
We want to see your idea and vision for our logo. A logo that will mesmerise and stun.
But during your submission of your idea, we would like to see
1) The original logo
2) the logo it multiple colors and other uses.
eg. Sales Breakthroughs
We hope this is enough to inspire you :D
We are looking for a design that can be used thru out the company.
We also need you to design a few mock ups once the final design has been selected.
Eg. Ultimate Breakthrough logo
And the logo has to be easily universal.
We can change the color and name, and it can represent a whole different product.
Example: we will have breakout products/ events like " Sales Breakthrough" "Performance Breakthrough" "Life Mastery" "Platinium Mastermind" "Speaker Breakthrough" "Expert Intensive"
So the logo has to be UNIVERSAL