Please note: While this business is categorized as cosmetic/ beauty, please steer clear of overly feminine, swirly stuff. Think crisp, clean, and sharp.
An online publication for the discerning Generation X career woman. She’s authentic, irreverent and inquisitive. She’s definitely an acquired taste….not for the faint of heart. Try to keep up with her as she pursues the irony of the American dream.
Meet the Expert on Time reader. To know her is to love her…or not.
Welcome to Expert on Time, a new online publication for the discerning (aka slightly cynical) Gen X career woman. She has been called a member of the forgotten generation. Squashed between the all-powerful Boomers and the much-maligned Millennials, she’s been referred to as a demographic leper who is destined to live a sort of generational limbo (Rezvani, November 2011). However, she is everywhere. You can find her online, in line, in the office, and in between her aging parents and her petulant 12-year-old daughter.
These women demand resources and information packaged in an authentic voice that offers a bit of sarcastic humor along the way. How do you get in front of these women? Be real, be funny, but don’t be crass. Create high quality content she can access on her laptop, tablet, or smart phone. Be her voice on social media. Say the things she wished she had the courage to say. If you e-mail her, it better damn well be of use to her. Or, it must make her smile in that, Thank GOD I’m not the only one a dose away from crazy, kind of way. Pop up ads on the site – skip it. They irritate the hell out of her… unless it mocks some established institution. Then she’ll appreciate the clever humor and share it with her friends on Facebook. And, if you love a product or service DO NOT say how ‘super-excited’ you are about it. Leave that to the YouTube vloggers reporting on life from their bedrooms. The Expert on Time reader is out living her life not holed up in her bedroom talking to her computer. And, if she is, she’s not going to upload it to YouTube for the love of God.