Logo needs to convey "solar" in some fashion, ie sun, sun's rays, etc.
We want the final logo to be roughly in aspect ratio so that it works
well in square thumbnails, etc. It doesn't have to be absolutely
square, but highly rectangular logos won't work. It also works well
for us to place the word Clean on top of the word Focus as they are
separate words in our trademark.
Slogan is a placeholder for now. Logo design with slogan needs to be
flexible to accommodate slogans of different length. I also want to
see logo designs with and without the slogan.
Attached file is the existing logo. Problem with the existing logo is
that the image looks too much like a flower, overall effect is too
feminine and doesn't convey solar.
Please note that we are NOT in the residential solar business, so
anything that looks like a house, an electrical plug, light bulb, or
anything else found in the home will not work. Our solar systems go on
large commercial rooftops (these are usually low, flat buildings with
a lot of roof space) or are ground-mounted in a large open area.