Pledgeling makes it easy to give on mobile empowering donors to give as little as $5 to the charities they love. We create easy to use technology products for charities to run mobile campaigns, engage with their customer on mobile and drive donations from their phones (via apps, text, etc.). No matter where you, whenever you feel compelled to give (i.e. when reading an inspiring article on Facebook, when a friend asks for donations instead of presents for her birthday, when you receive a text message from the Red Cross to help for a disaster), we want consumers to look for the P logo (which might be in an app, a button on a website, etc.), click it & then, use our platform to donate to their desired nonprofit.
Our audience skews 70% female v. 30% male and the age range is 18-40 with a larger percentage in their 20s and early 30s. We cater frequently to the millenial audience who believes that giving back to the community is core to their value system.
Our values are authenticity, transparency, trust & optimism. We believe that by using our products, we can help charities to solve big problems and do good. We have to be a trusted brand for consumers to give via our platform. We have to be a reputable organization (we are a non-profit) to provide products and services to our fellow non-profit customers. We have to pledge to do good at our core.