Eastern Respite and Recreation is a not for profit, community based organisation working to support the lives of children and adults with a disability, and their families, in the Eastern Sydney region.
The organisation officially began as The Creativity Centre Incorporated in 1987 but at some point adopted Eastern Respite & Recreation as it’s trading name. This was thought to better represent what it did for its clients – which now number over 300 individuals and families.
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Fast forward to 2015 and the Australian Disability Sector is now in a process of tremendous change, with the staged introduction of a National Disability Insurance Scheme (NDIS) well underway. This scheme heralds a new era of choice for people with disabilities whereby the Australian Government will directly provide individuals with the funds to choose their own service provider.
This new, competitive environment is underpinned by the Person-Centred Approaches model whereby individuals determine what they would like to do, develop a plan to achieve it, and then shop for the service provider that best meets their needs.
In this new environment, we believe that the original name of The Creativity Centre Inc. is a far better fit for our organisation than the trading name of Eastern Respite & Recreation. To this end, we have gone back to this concept as the underpinning of a new brand identity and logo.
In our new name and identity we want to convey the idea that we are focused on quality customer service that not only meets individual needs but embraces people’s aspirations for the future as well – whatever they may be!
Hereabouts is a very rough concept that hopefully conveys that aspirational sense of reaching for the stars, achievement and creativity. Although it has some key elements within it, we are not stuck on this concept alone. If someone has their own, original take on things we would be very happy to consider it.