We are looking for a mascot for our company. It should go along with
our existing logo and also be able to be used separately.
What we are looking for is something that is completely unique.
The mascot should be "cute" and modern but not goofy looking. It
should not be childish or for kids. This isn't cartoon or animated
series for kids. This is serious business that wants to show a
friendly side. It has
to appeal to the masses since we help consumers and businesses.
It must relate to our overall brand. Our brand focuses on high quality
US based tech support solutions for home and small businesses. As
such, the demographic we cater to are usually older and less tech
savvy home users and for businesses it's small organizations that
don't have the need for a full time IT person or have limited IT to
support that it does not warrant a full time IT person.
Our brand style is modern, yet friendly. We are not a young person's
brand as young people are typically not our customers. We have to be
taken seriously, but also friendly and inviting.
The mascot should convey all of this. It shouldn't be childish or
oriented towards young people. It should convey trust and honesty as
We just don’t want it to be generic. It has to be unique.
Many brands have animals already. I think every animal on earth is
probably already in some organization’s logo or a mascot. Please NO
However, it doesn’t need to be tech related either. In fact if it is
tech related, it should only be related in more subtle ways.
What we are looking for is something that is completely unique. A
creature or creation that is something of its own.