Below are seven illustrative Secrets. For this contest, choose one to illustrate and submit:
1) Secrets for healthy breakfasts: Don’t place boxes of cereal or other food containers on the table. Your family is more likely to overeat. Graphic Idea: Breakfast table in distance, with indistinct family members eating and conversing. No packages, just plates and bowls on table. In foreground, kitchen counter has cereal boxes.
2) Secrets for healthy dinners: Be a storyteller. Families enjoy eating meals when they’re sharing stories about themselves. Graphic Idea: Candid-camera-type view of dinner table with 4 family members in animated conversation, as they are eating.
3) Secrets for healthy dinners: Be a smart server. Put food on plates in the kitchen, then, bring the plates to the table. If someone asks for more, take the plate back to the kitchen to add more food. Graphic Idea: Mom plating servings in the kitchen. In distance, outlines of rest of family around table, talking together. No serving bowls on the table.
4) Secrets for healthy dinners: Be a dinner planner and create a good mood. Set dinner places for everyone at a table, even if you have to use a temporary table from another room. Create a calm atmosphere; try paper or cloth placemats or tablecloth. If possible, put something pretty in the middle, such as a plant, flower, candle, or other decoration. Graphic Idea: View of a dinner table, set for 4, with elements in the copy—no people. Elements: place mats, silver neatly arranged, simple plant in center. Any way to imply muted lighting? Maybe put a single lit candle in center, instead of plant?
5) Secrets for healthy snacks. Be a smart server. Divide packaged snacks like chips and crackers into bags that contain one serving each. Graphic Idea: Torso of a Mom, with hands dividing a large bag of chips into several portions in smaller bags.
6) Secrets for healthy snacks. Place healthy snacks where they’re easy to see and grab, like the front of refrigerator shelves at eye-level. Store the less-healthy, packaged snack foods in hard-to-reach places. Graphic Idea: Front-on view of opened frig, with bowl of carrot sticks, yogurt, and bowl of fruit slices in center on top shelf. Other items in frig rendered faintly, whereas these items above are rendered vividly.
7) Secrets for smart shopping. Be a smart shopper. Beware of items you see at the ends of aisles or at the check-out line. Stores put items here because they make the highest profit for the store. But these items often have too much fat, sugar, or salt. Profits for the store, but not good for you! Graphic Idea: ¾ view of supermarket aisles, elevated view, with ends-of-aisles in red and other areas in green. A few outlined shoppers shown, too.