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The Institute of Reading Development
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The Institute teaches summer reading skills to children in preschool through 5th grade, in programs offered as a community outreach by various university extended education departments. The goal of each program is to build age-appropriate reading skills and to stimulate a love of books and imaginative literature.
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The Institute seeks a dinosaur illustration for a new flyer advertising summer reading skills programs for preschoolers through 5th graders. The primary audience for the flyer is teachers and parents of preschoolers through 1st graders, ages 4-6. The flyer is sent to preschool sand daycare centers then passed out to parents. The successful illustration will be exciting to children, will encourage teachers to distribute the flyer to parents and encourage parents to read the flyer.
We would like an illustration of one, or multiple, friendly and engaging dinosaurs. The dinosaur(s) should be interacting with a book in some way either by reading a book or engaging in an exciting summer activity while holding a book. We have uploaded two versions of our successful preschool flyer—one portrait and one landscape—to show the space available for an image. We have also uploaded a sample illustration from a Children’s Book Week poster that has the right imaginative feel.
The successful illustration will embody the fun and excitement young children feel about learning to read, and something of the world of meaning and adventure that can be found in children’s books.
Copy and Specifications
The Institute’s Marketing Project Manager, Kimberly Gleaves, will be overseeing the design process and will supply the current flyer and dimensions. The illustration should be about 4272 x 2848 pixels for a landscape flyer and 2400 x 3576 pixels for a portrait flyer. We will consider illustrations in color or black and white so illustrations submitted in color should be easily converted to black and white.
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