We are seeking a full page, full color, 11" x 8.5" illustration, horizontally aligned, for the inside of a trifold brochure. After this project is finished, we may seek the winning illustrator's services for the cover as well (folded at ~3.7" x 8.5"). Please see the attached mock up sketch for guidance; however, please do not follow it exactly.
The illustration would be one cohesive image (not a collage of images) showing how raising animals for food -- whether on large or small farms -- contributes to air pollution, global warming, water pollution, and deforestation/habitat destruction. The image should look somewhat ominous and daunting, except for the righthand side by the consumers, who are in naive bliss.
I envision that there would be room for a "headline" of each environmental problem, so each of the following areas would need to be spread out enough from each other that each could fit 7-10 words:
The sun: "Animal farming is a big part of the climate crisis"(Note difference from sample illustration: The sun should be glaring hot on the left - not obscured by the smoke)
The smoke: "Ammonia and air particles harm rural communities and cause asthma"(Note: Smoke should be ominous and cloud up much of the sky aside from the glaring sun)
The lagoon: "Animal waste turns bodies of water into polluted dead zones"(Note: A stream that feeds into the lagoon could serve
both as a drying-up source of irrigation above the slaughterhouse and and as recipient of
animal waste after the slaughterhouse)
The farms: "Raising billions of animals can never be sustainable"(Note difference from sample illustration: The small farm and the factory farm should be next to each other, *both* bringing animals into the slaughterhouse.)
The forest: "Clear-cutting trees for animal pastures is the #1 cause of deforestation"(Note difference from sample illustration: The forest should be mostly cut down, next to the small farm, with only a couple trees standing)
The truck: "Transporting and packaging requires massive fossil fuels". (Note: the truck should be driving in the direction of the market)
The upper right text box should be large, with the grocery store tucked into the bottom right corner. The final text in the text box is still being finalized, but would likely expand on each of the above points. Therefore, maybe there should be a number or an icon near each of the Headlines that corresponds with the expanded text in the box on the right.