Great Southern Music specializes in factory-authorized repair for many major guitar brands, and also does customization work on guitars. Currently, they have a black and gold site based on Flash, and simply need to clean up the design and prepare for social network integration. Eventually, they'll move into an online ecommerce site, so please keep that in mind.
The store also hosts music lessons (drums, guitar, bass, etc.).
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Musicians, teenage up to middle aged. Primarily men, but some women. They are trying to capture more prospective online customers locally through social media and heavy localization through SEO.
The demographic is male, 18-34, middle income levels.
Primarily dark, but not all black. Good examples are musiciansfriend.com, guitarcenter.com, allparts.com, and samash.com.
Please keep usability in mind. Simpler designs with contrasting highlights probably would be best.
I am uploading the PSD of their logo.
Please ask any questions and I will attempt to respond ASAP.