Pharmacology.org is a budding social media project which will offer information on the Big Pharma industry, serving as a watchdog and web 2.0 style site with information on prescriptions, alternative treatments and medical news.
Influences for this site include http://www.mint.com/blog/ , techcrunch and other blogs/portals which are a nice hybrid of social media and information.
social media users
people with illnesses
Must have rotating graphics.
Blue and White in color scheme. Maybe some lime green and red.
Include a logo with design.
Highlighted areas would include an Infographic of the week area, "Ask the Pharmacologist" "Top Prescription Drugs" ... etc.