Superhumanproject.com is primarily a blog. We need a lot of space for product/banner placements, which is why a broad right sidebar is very important.
Style-wise we are going for something close to
Be creative. We will enjoy a unique feel & style that embodies our mission of finding uncommon and new strategies to optimize the body and live life more active and awake.
What else we like style-wise: see attached screenshots
• Masthead with logo and internal banner to its right side to announce upcoming specials and provide space for partner announcements
• Main navigation with items Blog and Products. Other items are About, Database, Resources, Contact
• Main content highlights the latest blog post/update as "featured"
• Two types of posts: text and videos (webshows)
I HAVE ATTACHED A VERY BASIC SKETCH OF THE IDEAL DESIGN - it shows that we want a bold look and very graphical header. I have attached a logo that has a relatively similar look and feel for what we want on the left side of the header/logo area. Don't get it wrong: we want no King Kong there, but an somewhat equally bold graphic work and font.
The main content and sidebar are pretty much the opposite of the bold header design and should be very clean (maybe except for a nice graphic font for the featured post).