[Brief updated 12/08 ] - starting to see great ideas come through - thanks so much. I wanted to share what is capturing my attention and why.
The logos that are really appealing to me capture the essence of Perceptualware.
That is - "See things differently ..."
"Unlock your perception - Unlock your performance"
"Better mental models - better life decisions"
"Choose your consequences - shop for your beliefs"
"We are better together - Humankind + Artificial Intellgence"
Designs that have been incorporating the P and the W, or making me look twice (draw my attention in) are beautiful in design. Having the PW flick over themselves like an opticial illusion or designs with accute simplicity (say more with less) will be amongst the favourites.
In the end This will be an AI company over the longer term. Those that are connecting technology are also getting my attention ie networks, boxes, perceptuaion, AI as these mental models will be eventually added to AI to help those that will be left behind get a seat at the AI table.
Best wishes. Chris
------ The broader vision
Ideas want to be free, this is about empowerment of humankind through better mental models that lead to less suffering, more flourishing and adaptation to a new data drive world. Perceptualware will be about humans surviving and thriving in an artificially intelligent world.
For now computer engineers are designing for addiction. The odds are now getting heavily stacked against you. This is about knowing the rules of the new game and its about knowing the new attentional skill sets and belief systems required to survive and prosper in the new data driven world.
I need a logo that captures that and that this is long term. Think TED + Ferriss + Ray Dalio - this is about sharing mental models for navigating a new world.
This is a movement - we are clear about the target. Its about empowering people to shop for beliefs and not so much about product at the moment we will find mental models that work and later develop Artificial intelligence that empowers people.
For now we are targeting people in their 40s, successful or just commencing their journey and keen to learn. We want to leave a quality legacy to our children and our children's - children. We have traveled through change and have won the fight and on various levels are relatively successful. We now see the treadmill and the exposed rat race.
We know the most important asset is our time and have been given access to world class performers via Tim Ferriss (reason I'm at 99 designs). However, Tim doesn't have children and doesn't appreciate the urgency of this phase or the inner drive to create a readiness and setup for our children.
We see the Data driven giants - Googles, Facebooks, Amazons, Apples gather the data - and we know AI is coming to harvest it and is currently getting pointed right at us. As the advertising gets more and more targeted, the rat race just got steeper - we want to give humankind a chance to survive and thrive in this new data driven world. As the new business of Brains and Bodies and Data become big themes we want to be on this wave early.
This world is coming anyway with or without us. We want a seat at this table and we want to find the key principles, and core mental models that work and over time develop these sequences into AI. We want to ensure their is early humanist partnership between Artificial Intelligence and humans (AI+Humans) so that we can give humans a chance in this new data driven world.