Samanthakoral avait besoin d'un nouveau design de logo & pack identité de marque et a lancé un concours sur 99designs.
Un gagnant a été sélectionné de 1210 designs proposés par 185 designers freelance.
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My target audience / customer is a fashion forward girl / woman between the ages of 18-60.
She is ageless, independent, unapologetic and powerful. She knows quality and is a trend setter.
She follows and wears current fashion but isn't dictated by it. She has her own personal style and is confident in her own skin.
She is a "work to live" not "live to work" type of woman who moves to the beat of her own drum.
My product is high end yet can be dressed up or down depending on the various occasions that the consumer might encounter.
our girl is described as a " Think Kate Moss" in the 90's meets "Angelina Jolie" during her billy bob phase. From on a date with a rock star to a casual power luncheon..
My collection is all basics, a luxury fabric with the best pattern maker in its industry. We would love to try and incorporate or highlight the letters S & C somewhere being that they are our initials. We also love the idea of having a little xo instead of periods but would like to see with and with-out please... we need our labels (the written out small tag so we can start by putting them on the actual tee's once we pick one in the contest, first and foremost for the actual garments themselves so we could focus on that first and work on brand identity package to follow....?) Thank you! Excited to see your work!
I'd like to explore the following colors:
Black, White's, Grays, Tonal colors... Even some pop colors for the letters S&C or the sides of the tags perhaps... neons or day glow would be fun to see in the art work too.. colors perhaps?
Let designers make suggestions:
We are leaning towards a clean tag with font only
to read
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America
or
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California
or Post Script
xo America
or
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x
o
California
or
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CA
why we would like to also see: capitalized the C and the S in caps is
because we have those initials in our first names of C & S (claire and samantha )
preferring long rectangular tags over circles... with some space on either side of the words.... even a really long one.... something special in that..... with your touches, adding neons or metallics or a clean white on white or whatever it is your creativity tells you to do! that's where we are at. we have updated this and some more photos to be a better example of what we are looking for.
As far as hang tags and a brand bible goes we can work with variations after we pick a tag with our winning designer, this is second on our list at the moment but we do need everything everything eventually, need to pick the tags by the end of the week for garment production.