Design an eye-catching, professional book cover for a new book to be called “No BS ROI: Social and Interactive Marketing for Your Medical Aesthetic Practice”.
Target market is physicians and their business managers in Plastic Surgery, Dermatology, and Medical Aesthetics. Therefore; the look and feel of the cover should be appealing to ALL of these customers, and should not exclude one or the other. An example is that it would be inappropriate to include any imagery about surgery, as this would be a turn off to Dermatologists or Medical Spas.
This book is about effective social media and interactive marketing for medical aesthetic practices. This is NOT a book about medical procedures. THIS BOOK IS AN INSTRUCTIONAL MANUAL ON HOW TO TURN SOCIAL MEDIA COMMUNITIES INTO MONEY FOR MEDICAL AESTHETIC PRACTICES
PLEASE READ the attached overview of the company and what we do.
-Font = Myriad Pro
-Regarding color, we are open to creative options. You may, or may not, choose to use the color palate of our logo (.zip of all types attached) and our website (http://www.totalsocialsolutions.com)
-A sleek, clean, and minimal visual design would be preferred.
FRONT COVER guidance:
-No use of human figures, either pictures or drawings. This is a marketing training book, not a book about medical aesthetic procedures.
-Incorporate the following icons: Facebook, Twitter, Google+ (Note that this is NOT Google, but their social network), Yelp, Foursquare, Pinterest, and an email icon. Full color icons is generally not preferred, we'd rather see muted colored icons, or all white or other color.
-Another appropriate idea may be playing off some imagery that ties in the fact that this is an instructional book on how to use a social networking, along with an icon or image of Bullshit overlayed with a circle with a line going through it.
-The concept of 'real ROI' (Return on Investment) is important to the book. I'd like to see a few options with 'ROI' included somewhere amidst the other pieces of visual interest.
-We are open to the use of 'BS' or 'B.S.'
-Include names of authors (Jake Laban MBA & Christopher J Hall) in small font on bottom of the front cover. Use of the Total Social Solutions logo is not required
SPINE guidance-Simple use of the title, icon, and 'Laban/Hall' is appropriate
BACK COVER guidance:
-Back cover may be left blank, or play off of the creative nature of the front cover.
-Back cover copy: "Facebook likes and Twitter followers don't deliver revenue to your practice. This book clearly lays out how any medical aesthetic practice can effectively turn social media into a money making machine for their practice. No BS. Real ROI."
-Additional back cover copy: "Total Social Solutions LLC of Las Vegas, Nevada is the first full-service social and interactive media marketing agency dedicated to delivering medical aesthetic practices real and measurable business improvement through the effective use of social media and other interactive marketing platforms."
-Please include contact information centered toward the bottom of the cover:
Published by Total Social Solutions, LLC (Use company logo provided)
Las Vegas, Nevada
(c) 2013 All Rights Reserved
- blank space for barcode and ISDN