Create book cover image for a TV Business book.
TV Industry Business Managers, Analysts/Investors, TV Industry Consultants
TV Business Opportunities.
Book SubTitle: Revenues, Costs, Statistics, and Forecasts.
Complete image 8.0” x 10.0” where the illustration will occupy 7.0” x 6.5”.
The final image should be at least 300 dpi.
We prefer it in PSD format where we can edit the elements of the image.
THE COVER IMAGE SHOULD SHOW MULTIPLE FORMS of TV INDUSTRY ELEMENTS.
Some Recommended Elements (don't use all):-
- Subscriber Growth chart
- Pay Per View image
- TV Advertising Revenue - cpm
- Content Licensing Cost
- Cord Cutters (people who disconnect from TV service to watch Internet TV)
- Cable TV
- Internet TV
- Sticky Customers
- Service Contracts
- Viewing Statistics
- Fraud Cost
We will pay up to $100 for stock photo costs (for winning project).
The cover artists name will be included inside the book and you will receive 10 free copies of the book when it is printed.
This work is exclusively for hire and we plan to use the image in our promotional materials.
The television industry is shifting from a Broadcast model to Internet Marketing business structure. Companies that can adapt can become very profitable (like Google has) while others that cling onto a declining model (like paging companies).
In mid 2013, NetFlix had over 37 million paying TV subscribers with double digit growth rates while the largest Cable TV operator Comcast had less than 23 million scribers with a declining subscriber base. Why didn't cable companies become more like NetFlix?
People continue watch about 4 hours of TV today as they did for the past 10 years. The difference is what they are watching, how they are interacting with it, and ways companies can earn revenue from television services.
Some Key Changes:
Broadcasters will pay fees to reach subscribers – TV device manufacturers (e.g. Smart TVs) will collect access revenues
Content owners will pay broadcasters – for distributing certain types of branded content.
TV Advertising will be highly targeted (anonymized lists & viewing history) – 10x+ increase in TV ad revenues
Customers will directly interact with TV commercials and programs – sponsors will pay highly for interaction data.
TV Applications will provide new revenue streams – new activation commissions and streaming service revenue sharing.
Smart broadcasters will capture advertiser sales revenue - from TV commercials that have direct ordering options
TV Business Opportunities gathers and analyzes hard to find information into forms that can be used to understand how the television industry is changing and what it will likely look like in the next 5 to 10 years.
Is your TV industry job or investment secure? If you are concerned, you should read this book to learn why key changes are happening.