We will be running a series of ads on the largest soccer forum in our target market (NY Metro Area) for 6 months leading up to the summer. The site is for parents to learn and communicate about their childrens soccer leagues etc.
The site is a little bit geared towards the crazy parent, but there are a lot of normal folks that use it for updates. The ads will rotate on this URL: onhttp://www.backofthenet.com/62rd/ubbthreads.php
Rotating through the ads there will be different banners that I would like to develop but have a similar feel to our website, specifically the header.
*650x268 - I'd like to develop this one size first and then the others can match it.
Several of the elements in our website (http://www.berkshiresocceracademy.com) are well researched for their emotional triggers i.e. the pinstripes in the side borders of the page & ribbon, give our camp a collegiate feel. I don't want to stray too far from the feel of the website, as we're very happy with the way it represents us. However, We need to stand out from the noise on this site.
*The call to action will be to "Learn More" or to "View Promo Code" to bring someone to the area of our site to learn more and view promo code.
We don't need to put dates in the ads, but it should be clear that