I am looking for a redesign of our ads for the printed circuit board designer training programs. These programs can be found through the following links:
The ads should be generic so that they can be used for any of the classes. I am including the ads we currently are running. All are GIF files and are of different sizes.
I am thinking of some type of campaign that has the words "Get on Track". Tracks and pads are kind of slang for traces and component mounting pads on printed circuit boards. If you look at our home page there is an ad I created with those words on it and a faint image in the background of basically what these folks design. Pretty simple actually. Anyone that says a circuit board envisions this stuff.
You might have to include the IPC Training Center logo as well, but I am not sure. Guess it is dependent on the design and space. Obviously you have to include ours.
I understand that 99 does not allow for GIFs, so statics are fine. There are many sizes, so keep that in mind when you design. The smaller sizes (120x90 and 70x55) usually are much simpler and accompany a text ad describing the program, so they have little text, just a branding image.
You will have to provide all the sizes in the ads. They are:
So we are trying to freshen up the ads. Make it cool and appealing to click on. Entice them enough to wonder and click. You all know the drill. Hey, it's marketing....
We market in the following publications:
Hope this gives you some background and help with the market and technology. I know this is not a glamorous topic. Pretty dull and boring, but we have become the leading provider in the world for this, so someone is paying attention. We just want to build the brand and spread the word and we need your help.