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We are an on line groceries company based in Athens, Greece. Our customers order on line and we are able to deliver within hours. Our products are all the well now FMCG brands plus local greek products. Our audience is male and female 24-45+ , professionals and young families. Our core strengths are freshness, quality and fast delivery.
Qu'est-ce qui vous inspire et comment imaginez-vous le design de votre entreprise?
Our service is new as we launched 2 months ago. We are looking for a corporate / brand campaign, introducing the service to our customers. The design needs to reflect our DNA: it needs to be fresh, innovative , looking to impress an audience of 24-55 male and female. Our message is: there is no reason wasting time shopping off line for groceries since you can order them on line and have them delivered at your door in a few hours. All brands available - fast delivery within hours. We are targeting busy professionals and young families that are struggling to find time to go shopping yet they need a full fridge. Design needs to be clean and follow the color pattern we use on our website. Banners need to include a call to action orange button that will drive users to our homepage. Please have a look at our website e-fresh.gr to understand more on the look and feel of the brand. You will also need to show us how we can extend the campaign to product banners, that will include photo of a product, text, action button , offer price etc but will feel they are part of a larger campaign.
Our main colors are green (the one used on our logo) and orange for actions. We use a light gray for text. We don’t like frames, we prefer clean designs typically on white background. Please have a look at e-fresh.gr for a reference.
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