We want to create a new banner that is more playful, image oriented, and integrated than the current one in order to signify our new brand direction. In particular, we considered three elements in producing the attached sketch (the uploaded sketch with "Empowering The Next Generation of STEM Leaders" at the bottom is the closest we've come to realizing our vision for the new logo. Please elaborate on this basic design):
1) The Fun Ingredient: We drew inspiration from the fun logos of Applerouth, Khan Academy, and the Cosmos show to build a banner that is slightly cartoonish and yet universal, something that visually signifies "ease" and "cool" and "calm" and "creative" and yet clearly connects to our STEM-orientation
2) A Slogan: We decided on a slogan that encapsulates MathSP's mission and purpose: "Empowering the Next Generation of STEM Leaders"
3) An Iconic Image: We're endeared to the iconicity of The Tree of Knowledge and inspired by the attached picture that is entitled "boymathwonder". We are attracted to the image of a teenager sitting beneath a tree whose leaves are math symbols and equations. The teenager holds a book that says "MathSP" at the top. The teenager has a large smile on his/her face because MathSP has empowered him/her to master math and science, to confidently approach and resolve any problem.The MathSP Tree of Knowledge gives the teenager energy and assurance, ingenuity and critical thinking, protection and confidence, wisdom and power, all of which he/she needs to become a STEM Leader.
We would like the teenager to be gender-neutral: a universal image of youth and promise and genius.
*** IMPORTANT NOTE: Diversity is important to us. We'd like this banner to speak to every student. For this reason, when we at MathSP envisioned the banner, we believed that a stick figure/cartoonish character would be ideal (ambiguous gender, ambiguous race). However, if you feel that the image would be better with a more realistic depiction of a student, we're happy to be proven wrong. If you choose to go this route, we suggest creating a banner with two (2) students: 1 female, 1 male; 1 of lighter skin tone, 1 of darker skin tone.