our current landing page for these ads is http://www.shoedazzle.com/getstyled, but our homepage better speaks to our feel, our signature colors and the kind of education we have to build into our messaging.
although we ultimately determine success of display ads by the return of those who end up purchasing, the immediate goal is getting qualified users to click through and complete our style profile from which we determine one's fashion sense to provide personalized product recommendations. we prefer to avoid using ³cheap² and other negative relative terms whereas we consider our offering a smart, affordable alternative which is not typically associated with fashionable. additionally, we have a strong Facebook following with over half a million fans; that said, we've already considered phrasing along the lines of, "500,000 fans can't be wrong". We love superlatives and a strong call to action. The emotional response should be excited and a feeling of being invited.
A few specs are listed below:
Dimensions: 160x600, 300x250 or 728x90
File size: 40-50k based on whether Flash or not
Colors (not limited to, but good to integrate): http://www.shoedazzle.com
Fonts: challet 1960 (attached)
Animation: up to :15
CTA's: styles attached