Design creative packaging for a gym bag- think outside the box/follow-up work for entire range!

Fitness et bien-être

King Kong bag’s are built specifically for the unique needs of Elite Fitness and will suit any active lifestyle. They are constructed with durable military spec. 1000D nylon, and have stronger, double-stitched seams and heavier-duty shoulder strap clasps. The demands of even the most fanatical gym-goers won’t trouble the King Kong Bag. All your gym clothes, accessories, shoes and valuables will be protected and organized for easy access with the dedicated compartments and partitions. (https://www.kingkongapparel.com/shop/king-kong-backpack/) Men and women aged 18-40. We sell predominantly to Crossfit athletes, powerlifting athletes and fitness fanatics. The income level is generally 80K+ pa. We sell high end gym bags and backpacks to people who spend a large proportion of their disposable income on their health and fitness

Looking for concept packaging that provides the customer with an exciting 'unboxing' experience which raises the perception of the bags inside! This contest can focus on the packaging design for the Backpack II (https://www.kingkongapparel.com/shop/king-kong-backpack/). This design will then be adapted slightly for the different bags and backpacks in the range (duffle, backpack, meal prep bags etc)
. We are happy to work with the winning designer via a 1:1 Project once the contest finishes for this additional work. *Copy to Include* 
-The name of the product
 -" Kong Backpack II" -Tagline "The toughest bags in the game" or "Ready for Anything" and the brand. (King Kong) -Perhaps a window that 'peeps' in to see part of the product as well (may not be required depending on the design) 
-The barcode will need to be somewhere with a paragraph of test which includes "Made in China" and other information *Style*
 -I would like a creative, but minimalistic new packaging design (box or bag) for the range of bags and backpacks at kingkongapparel.com. These are high end, tough and durable bags and the packaging should reflect these attributes. -Looking for creative ”thinking outside the box" packaging which is really creative and speaks to the range of products. Some creative examples of really unique package shapes are at the links below: https://www.canva.com/learn/packaging-design/ https://99designs.com.au/blog/creative-inspiration/33-cool-creative-packaging-designs/ https://www.boredpanda.com/creative…designs-2/ The brand guidelines document has logo, colors and font styles to be used. Other than that, I'm happy to let the designers come up with creative and innovative packaging designs!

The product will be flat packed, and so the packaging will need to reflect this (see image below with flat packed bags underneath the two backpacks).

Chaque catégorie de design a une gamme de prix flexible pour tous les budgets. La catégorie 3D commence à 409 €.